The problem of choice is fundamental to economics and understanding how people make decisions is important. As researchers we try to find or generate data through experimetns that will enable us to understand bbetter how people make decisions. Choice modeling is the art of applying choice models to data.
This R package contains an easy to use framework that will help an econometrician estimate choice models in R. It is the culmination of years of working with choice models and programming in R. It is the framework that I use in my research when I estimate such models.
I make no claims that this package is better than others and indeed packages such as Apollo includes much more built in functionality and much more help to the user.